Tuesday 2 August 2011

BCHARMD LAUNCHES SISTER BRAND FOR A/W 2011

Bcharmd is almost ready to launch it's very exciting sister brand VITA GRACE, an exquisite collection of jewellery with a slightly higher price point than that of Bcharmd.   Autumn/Winter 2011 will see Vita Grace launch directly to exclusive boutiques around the UK to begin with, venturing further afield to the US and Europe by Spring/Summer 2012.

After recent meetings with Business link and the UKTI, Stephanie Watson announced "We aspire for the brand to become iconic and renowned for cutting edge style along with quality - after the success of Bcharmd over the last 12 months we are very excited for Vita Grace".

Vita Grace, meaning 'Journey of style' will be designed and finished in England.  Styles will be released soon along with stockists... watch this space!

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